The real sound of the city

Advertising

Interested in Radio Advertising in Manchester?

Here’s your chance to find out more about the commercial opportunities on Unity Radio, plus in-depth information on how to start your journey with us. Read on to find out more about the advertising opportunities on Unity Radio.

Here at Unity Radio, we know how effective a well planned and prepared advertising campaign can be, our professional sales teams will work with you to produce the most effective advertising campaign in Manchester. Our teams have years of experience in producing the most effective radio advertisements in Manchester, with our planning structures and knowledge of the radio market, we can guarantee that your message will reach your intended demographic at the right time. Radio advertising in Manchester is one of the most cost-effective and expanding marketing techniques to utilise!

As an established radio station based in Manchester, we benefit from broadcasting on FM across a region which is one of the most densely populated areas within the UK. Our audiences are built up of a diverse, multicultural listening audience giving our clients maximum exposer to a range of potential customers. With a large student population and fast growing commercially attractive young demographic, we estimate that based on our FM broadcast our reach is currently at 80,000 weekly listeners which is still rising at a steady pace.

Our credible programming and music policies have resulted in a trusted and loyal following across our broadcasting region and beyond via our smart phone applications and web presence. This combined with our strong digital statistics provide a targeted approach making us the perfect vehicle to host your radio advertising in Manchester.

Here at Unity Radio we are able to offer our clients flexible local pricing and innovative campaigns across multiple platforms meaning that we’re able to support all businesses providing bespoke solutions to help achieve marketing objectives. Our campaigns could include a range of advertising across the FM, digital channels, promotions, sponsorship opportunities and live broadcasts directly from your business. Increase your business with a Unity Radio advertising campaign in Manchester this year!

Testimonials

Black the outdoor experts

Blacks “I listen to Unity Radio when I’m in the area so when the station reached out to me about advertising I gave it some consideration. The station is a great fit for promoting our festival range of tents, furniture, clothing and of course wellies! It has allowed us to reach an audience that probably haven’t heard of us before or may of just thought we only sell gear for their parents. Not only did we get advertising space but we also got DJs talking about our range, which again fitted in well after the station talks about key festivals.” – Oliver White, Marketing Manager Blacks

Chill factore

Chill Factore “We’re really excited about advertising with Unity Radio over the coming weeks. Working with Unity Radio is a great brand match for Chill Factore and will allow us to reach a new audience that we have found it difficult to target specifically before. Unity Radio have made it easy for us to get involved and we love the idea that they tell a story using more than just the advertisements, such as getting presenters involved and creating additional content for their radio shows. We’ve been very impressed with Unity Radio so far and look forward to everything else planned throughout this 12 week campaign.” – Lucy Whitworth, Marketing Executive Chillfactore

Megabus

Megabus “We’ve been working with Unity Radio since February to reach our target audience of young people and students within one of our largest catchments. We were looking at ways to promote our UK & European routes and Unity came up with engaging scripts for radio ads running alongside digital advertising. We also ran a joint competition to a music festival in Europe, providing transport and a cash prize. We’ve been very impressed with Unity Radio, their ethos and knowledge of the sector and ways of tapping into our demographic. I would certainly recommend Unity Radio to other organisations looking to target a similar audience or looking for creative ways to promote their brand.” – Jessica Faith, Marketing Assistant megabus.com.

LDM UK

LDM UK – Door 2 Door Distribution “Having never used radio advertising before, I wasn’t sure of either the process involved or whether it would even work for our business. Lee and Jules we’re both very helpful and put together a very professional, 8 week advertisement campaign for our design, print and distribute company. With only a few weeks into the campaign, we have already received quite a number of enquiries and hope this continues as the weeks progress.” – Rob Henry, Managing Director.

topman

Topman “TOPMAN partnered with Unity Radio to host a live broadcast in our Arndale Centre store, as part of the TOPMAN 24 campaign. Unity was identified by our local event promoters and store team alike as being the perfect Manchester-based station to target our youthful, music-engaged customer. The team provided a very slick operation. The set-up was very professional and the programme of interviews and performances was seamless. The atmosphere generated in our store was brilliant and so different to a typical day in TOPMAN, resulting in a mass of shoppers and passers-by stopping to watch, listen and document the activity. The urban tone of Unity’s music added diversity to our schedule of events – Live MC-ing from Blizzard was widely reported as the highlight of the day!” – Topman, UK (Topman24)

Manchester city council

Manchester City Council “We’ve been working with Unity Radio since 2011 on various Manchester City Council campaigns. These have included Any Plans Tonight – teenage pregnancy campaign where Unity have helped us to raise awareness and uptake of the sexual health services that are available to young people in the Manchester area. Working with their presenters to come up with tongue-in-cheek messages that encouraged young people to plan ahead by using a reliable form of contraception. Complimenting this with running our radio creative and promoting our APT messages via their digital channels, alongside the wider mix of channels, including outdoor, we were able to increase hits to the Any Plans Tonight website from 275,100 in 2012 / 13 to 511,237 in 2014 / 15. Other campaigns that we’ve worked with Unity Radio on are our Register to Vote and foster care campaigns where we have seen an increase in the number of young people registering to vote online, as well as a noticeable increase of younger people enquiring about fostering than we have in previous years. The Unity Radio team are always enthusiastic when presented with a new brief and work closely with us to help encourage their listeners to engage with our various communication messages with great success. I wouldn’t hesitate to recommend Unity Radio as a channel, especially when looking to target and engage with a younger audience.” – Kerry Adams, Assistant Marketing Manager

Contact Us

To find out more about advertising on Manchester’s home grown radio station please call one of the following:

Lee Dinsdale:
leedinsdale@unityradio.co.uk
0161 686 5745

Julian Guest: 
julian@unityradio.co.uk
0161 686 5745

Media Pack

Download Media Pack.