This Autumn/Winter’s Must Have Coat, Drake’s Hotline Bling Video Fuels the Puffer Jacket
How ever you feel about Drake, the song or the music video you cannot deny the beauty of that red puffer jacket.
If you have been on social media this past week you would seriously have struggled to miss all the hilarious drake vines taken from his new music video for Hotline Bling. When I wasn’t crying with laughter at all edits of the video I was massively eyeing up Drakes red puffer.
From high end ones like Drakes Moncler, to the classic brands such as North Face and the high street copies, the puffer jacket is definitely the coat of the moment, especially on the urban scene, and Drake just accelerated the trend even further.
They have always been around and are arguably a timeless style, traditionally as reliable, durable leisure wear however the past year and especially this autumn/winter has seen a massive rise in the number uni students, and the urban youth styling them as more of a fashion statement than just practical outerwear.
Since it appeared in the video sales of Moncler’s , ‘Maya’ jacket have more than doubled and I imagine a similar pattern will trickle down to high street sales too. Unfortunately the £700 Maya jacket is out of the majority of people’s price range especially if you are a student, as 90,000 of us in Manchester are.
I’ve looked into a few more affordable brands that have a good selection of down jackets for those of us already waiting for January’s student loan instalment.
For investment and mid range jackets, The North Face and Berghaus are two reliable leisure wear brands with down jackets and coats perfect for staying on trend while remaining classic and timeless. Alternatively, the increasingly popular brand Patagonia provides slightly more fashion forward designs if you want to make more of a statement.
In terms of the high street, there are so many great affordable options, H&M especially have a huge range of down jackets this season for both men and women. Equally Zara, as always, provides very similar styles to designer brands if you are looking for something a little smarter
Written by Lucy Moss